Ship Sticks
Redesigning Ship Sticks' website to improve clarity and drive higher booking conversions
Background
Golf Trips Should Be Hassle-Free—Shipping Your Clubs Should Be, Too.
Ship Sticks simplifies travel for golfers, skiers, and adventurers by providing a reliable gear shipping service. As the sole designer, I led a comprehensive website redesign to clarify the brand's value proposition and drive more bookings. Collaborating with the CEO, marketing, and customer service, I restructured key pages to align messaging with business goals, enhance user comprehension, and drive bookings, creating a cohesive and engaging digital experience.
Role
- Lead Product Designer
Team
- CEO
- Marketing
- Customer service
Responsibilities
- Research
- Interaction Design
- Prototyping
- Usability Testing
- Visual Design
Problem
Users visiting the Ship Sticks website struggled to quickly understand what the service offered and how it worked, leading to confusion and hesitation during the booking process. They needed a clear, intuitive experience that explained the value of the service and made booking seamless.
Solution
Simplifying Gear Shipping for Hassle-Free Travel
The redesigned website clarifies the service's value, streamlines the booking process, and creates a cohesive, engaging experience for users.
Clear value proposition on the homepage
The redesigned website clarifies the service's value, streamlines the booking process, and creates a cohesive, engaging experience for users.
White-Label Homepages for Partners
To expand reach and build trust, we created customizable white-label homepages for Ship Sticks' partners, allowing them to offer the service directly to their customers while maintaining their own branding.
View and manage your orders
Customers can track every shipment end to end—from processing through delivery—with clear status updates, shipment details, and reprints in one place.
Results
A confusing website that once stalled golfers mid-booking was transformed into a clear path from landing to quote, helping Ship Sticks turn more visitors into customers.
Xm%
increase in booking conversions
Xm%
increase in quote completions
$Xm
in customer support costs saved
For confidentiality reasons, I have omitted the actual values for these metrics.
